A couple weeks ago we launched the new Highrise marketing site. We’re still iterating that design post-launch, and we have a big post brewing about that design process, but today I wanted to share some of the iterations we explored for the new signup chart.

The start

Here’s where we started. This was the signup chart for the previous site. You can still see the design action on the Basecamp or Backpack site.

Design A

One of the earlier design directions for the new Highrise site included a light blue background and dark highlight boxes. This was the ...

The media is biased towards stories that want to be told. This is especially true about the media covering the web world. It’s much easier to write a story about Facebook, Google, Youtube, or any of the other limelight stories where much of the juicy details are willingly shared.

We have so many visitors!
We make so much money on advertising!
We got so much funding!

Inflating evaluations are great when you’re listed on the market, gunning for more venture capital, or trying to bail with the biggest parachute. So naturally these companies drip and drop the honey ...

Remember the Bionic Office? Fog Creek moved in there in 2003. After a couple of years we had outgrown the first office so we expanded to take over the whole floor. By the time our lease ran out in 2008 we had about 25 people in a space built for 18 and we knew we had to move. Besides, the grungy midtown location, perfect for startups, was starting to get us down after five years. We had a little bit more money, so we were looking for a place with about twice the space that cost about four times as ...